Making a TV ad for the first time

When I was asked if I could concept and edit a TV ad in-house, with no budget and just two weeks' notice, I've got to admit – it didn’t look great. This is what came out the other side. Although basic, it raked in conversions.

Running on a network of Sky, ITV and C4 channels, I used footage entirely owned by Flash Pack, having commissioned various shoots the previous year. Shooting a video asset library around the world was one of the first things I did after joining Flash Pack. Not only did this £15k investment drive over £30M in bookings, it also proved its worth here.