From writing about the seven positive things I noticed in lockdown to interviewing the man eaten by a savage hippo (he remarkably survived), I've got plenty of editorial behind me. I've got lifestyle experience writing long-read features, reviews, high-profile interviews and click-worthy listicles; B2B experience writing about complex technical topics and interviewing industry leaders; and conceptual, strategic CRM, direct mail and brand collateral copywriting picked up in the ad world.

Great social channels create memorable content experiences. Over the last decade, I've concepted, created and posted thumb-stopping social content for brands like The Hoxton, Virgin Red, Flash Pack and AskMen UK, ranging from viral interviews to B2B newsroom posting to trend-based memes. I use this experience as a foundation for creating social strategies that accelerate growth, build communities and foster conversations, to make the algorithms really work for you.

Travel vlogs, branded shoots, celeb junkets, trip trailers – I've been fortunate to meet some incredible people and travel to some amazing places whilst shooting. I shoot with mirrorless, DSLRs and GoPro (vlogging), and can present, direct and and edit (using Premiere Pro).