TikTok business case studies

It should come as no surprise that Gen Z's favourite hangout is also pulling in huge consumer brands with incredible paid media campaign ROI. From Branded Hashtag Challenges to In-Feed Ads, I've been writing up business case studies for the social giant on major brands like Nike, Mercedes, KFC and Converse. Not only do I now have a thorough understanding of its paid formats but also the type of content that goes viral with Gen Z.